One of the cheapest and most lasting method of developing internet traffic is through posting well written content articles and providing back links to your website and author credits to your identity. Over time they will remain in place and continue to grow your presence as the content remains relevant. Submitting to targeted ezines and directory services can be a good way to build a following for yourself while adding value to the publisher site. Win-win for everyone.
Here are the major reasons you should write and submit articles to ezines and article directories:
1.Article Directory and Ezine Exposure – A good on-line publisher is networked in heavily with the search engines so if you submit articles that are considered timely for certain key words with solid content, it makes it much easier to get higher rankings in the search engines than with a private blog or site. Ezine publishers may be looking for an article in a certain niche and go to these article directories in order to find an article in that niche. When they publish your article, the credit and link goes to your site.
2. Personal Credibility – Better to be an expert in some things rather than mediocre in everything. By selecting a niche and providing valueable content for others it helps to create real credibility for yourself with readers and publishers within a niche. Over time, people will regard you as knowledgeable and seek out your expertise on you subjects. You will be seen as an expert in your field if your articles are well regarded and you may get special treatment by the article directory owners and ezine publishers.
3. RSS – Many article directories today offer RSS feeds for each of their categories. When a reader makes your article available through a RSS feed, your URL is published for anyone reading the article to see. Someone with a website may need niche content for the particular topic of interest to their readership and rather than write their copy they use a topical RSS feed which has your articles and bylines attached. It helps them create value for their readers and it promotes the writer as a thought leader on that topic.
4.Personal Blog Exposure -As your article posts grow so will the links to your website and as the search engine recognizes your multiple postings with links all leading to you, it makes your personal blog or site rank higher too.
5. Long-term Archiving – If your articles remain timely and continue to receive hits, they will remain in the directory and available by search on category or your name, making it easy for publishers and others to find articles that you have written and you become known as knowledgeable in the particular niche. Articles with your contact information will add up and create more back links
to your site which the search engines respect as a sign of popularity.
6. Key word and Search Capability -Search engines rule and they are looking for relevant content for what their users are seeking. The way they work is through key words and the best way to lay out the bread crumbs for the search engines to find you is with valuable content focused on the same key words or phrases that people are search on. So the keywords can be in the tags, titles and body of the article but it isn’t that simple. Relative density, related keywords and overall valued content needs to be considered. The days of stuffing keywords in generic articles or, worst yet, html tags are long gone. So learn how to do it well or you could be banned or labeled spam.
